The games — and a couple of utilities — we design, build, and publish.
NextAd is the app-publishing business of MSP AI, LLC — about the company, and how we use the Google Ads API
Hand-picked — what we would open first if you only have time for three.
All 26 titles by genre; the three above appear again in their category.
A colour nonogram dressed as cross-stitch: every filled cell is a stitch, every finished puzzle a piece in your gallery. Pure logic, no guessing.
A relaxing 9×9 sudoku where every solved puzzle grows your aquarium. The puzzle is the engine, the fish collection is the reward.
One line per colour, every square filled, no crossings — across 200 solver-verified levels and 40 places from Giza to Peru, each with its own music.
Drag the stars until no ropes cross — but these ropes are real physical strings that yank, block and knot their way into the problem.
Slide each block free and pull it out through the gate matching its colour. The real puzzle is the extraction order — misjudge it and the board jams.
A stained-glass puzzle that inverts match-three: three in a line is the cost, not the reward. Place each pane so it completes nothing.
A match-3 roguelike battler: draft a busted build of relics and talents, then watch it come online and clear whole boards in seconds.
Slice through stacked cubes, clear the matches, climb the leaderboard. Quick to pick up, satisfying to master.
Tap tiles into a tray and match three of a kind before it fills — mahjong matching with none of the mahjong rules to learn.
Tap a nest and the ants haul away every crumb of their colour. They only enter from outside, so you peel the plate inward.
Water sort with one rule — pour onto empty, or onto its own colour. 200 levels, each with a solver-proven perfect line to beat.
Tap screws out, slot them into matching holes, and watch the freed planks tumble away. 47 levels plus an infinite mode.
One bag off the belt, the same bag back on — nothing is discarded. Line up three of a kind before the belt reaches the drop.
TriPeaks solitaire on a cross-country line — chain long ±1 runs to sweep a whole station in one sitting, then chase the leaderboard.
A dark-fantasy deckbuilder: ten plain cards, one relic, thirteen floors. Five classes that play like five different games, and 265 cards.
An endless runner with a puzzle in its fuel gauge: blocks you run through drop into a vault, and clearing them is the only thing that refuels you.
You are a black hole on a desk. Swallow anything lighter than you, paperclip to galaxy, and keep eating while the app is closed.
Fly the supply plane and time a single tap so the parcel arcs into a hungry animal's mouth. Reading the arc is the whole game.
Hold to charge, release to leap: hop an office worker across moonlit sea pilings, dodging sinking posts and territorial seagulls.
Pull back from a hold and let go to fly to the next one. Catch a vine and the whole game becomes the instant you release.
Six minutes of night shift against a haunted house. Your gear fires itself, so every level-up is a draft that reshapes the run.
Twelve minutes in a neon-lit gothic cathedral. Your guns fire themselves, so every decision you make is a movement decision.
Five heroes hold a wall against the Gloam. Every level is decided twice — once when you pick the squad, then card by card mid-fight.
Minigames fill the egg, something prehistoric climbs out — then it asks you to sit with it a while. Twenty-five to hatch.
Bay Area boba deals turned into alarms: follow the shops you go to, get notified the day a deal starts. Bilingual, offline, no account.
Repeating reminders made simple: pills, chores, bills, check-ups — flexible schedules and streaks you keep even on a skipped day.
NextAd is the app-publishing business of MSP AI, LLC, a U.S. company registered in California (800 W El Camino Real, Suite 310, Mountain View, CA 94040, United States). We design, develop, and publish our own casual games — and a couple of small utility apps — for Android and iOS. The published titles listed above are available on Google Play and the App Store.
Developer of record. On the App Store our apps are published by MSP AI, LLC (Apple Team ID 8B4822Y9JD). On Google Play they are published under the developer name NextAd, an organization account whose registered legal entity is MSP AI, LLC.
How we make money. Our apps are free to download. We are pre-revenue: no currently released build runs advertising or in-app purchases. In-app advertising and in-app purchases are our intended model once a title clears our retention bar. All advertising spend today is funded from company capital — we buy installs to decide which titles earn further investment.
We market our apps ourselves: our team runs paid user-acquisition campaigns for our own titles in-house, including Google Ads App campaigns, and measures them with our own analytics and attribution tooling.
Google Ads API use. We use the Google Ads API as an internal command-line tool that creates App-install campaigns in our own Google Ads account (263-398-2519, under our manager account 953-585-9891). The tool issues write requests only — it creates a campaign budget, a paused campaign, its geo targeting, an ad group and an app ad in a single atomic request. It does not read reporting through the Google Ads API; our campaign reporting comes from Adjust and Google Analytics. Every campaign it creates is created paused, so a person reviews it before any spend. It is operated by our own employees against our own accounts only. We do not manage campaigns for third parties, and the tool is not offered, licensed, or resold to anyone outside the company.
Company structure. MSP AI, LLC operates two separate lines of business. This site covers our app-publishing studio, which publishes the titles above and is the business our Google Ads account and the tool described above belong to. The same company separately operates a publisher-monetization platform at nextad.ai, which licenses an SDK to third-party publishers. That business does not use the Google Ads API. Nothing created by, or retrieved through, our Google Ads tooling is shared with it, routed through it, or resold by it, and no third-party publisher's or client's Google Ads account is accessed by us under any circumstances.
Contact: dev@nextad.ai · Privacy policy
Last updated 25 August 2026.